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IT

Synapse SaaS Search Performance

Synapse SaaS Solutions

Establishing topical authority clusters and Next.js optimization to drive B2B signups.

Industry: Technology & SaaSDuration: 6 months
Synapse SaaS Search Performance
Live Performance Verification

Campaign Analytics Dashboard

Verifiable search, advertising, and conversion metrics sourced directly from our analytics stack.

VERIFIED BY GOOGLE ADS & ANALYTICS 4

Before vs After Performance

Monthly Organic Sessions

12.4K48K (+287%)

Average Page Load

3.2 seconds0.8 seconds (Fast)

B2B Demo Signups

85/mo204/mo (+140%)

Google Search Console Metrics

Metric NameTarget ValueActual VerifiedChange Ratio
Total Web Impressions520,0001,820,000+250%
Organic Clicks12,40048,000+287%
Avg Keyword Ranking Position18.44.8Top 5 Avg

The Challenge

Synapse SaaS Solutions faced low search visibility for competitive keywords. Slow page load speeds on their legacy system resulted in high bounce rates and low organic lead capture.

Our Solution

We migrated the frontend to a decoupled Next.js structure on AWS, mapped topical authority clusters, resolved Core Web Vitals issues, and automated structured schema integration.

Results Delivered

  • +287% Organic traffic growth in 6 months
  • Sub-1.2s average page load speed globally via CDN distributions
  • +140% Increase in qualified B2B demo bookings
  • Top 3 rankings for 42 high-intent B2B search terms

Services Used

Website DevelopmentSaaS DevelopmentSEO & AI Search Optimization

Project Timeline

Month 1–2

Site migration to Next.js, performance optimization

Month 3–4

Topical clusters content design, internal link maps

Month 5–6

Authority outreach, schema integrations, tracking audit

The web development and SEO teams delivered a lightning-fast site that ranks at the top of search. Our organic demo pipeline has tripled.

Rachel SterlingChief Marketing Officer

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