Apex Realty Group Lead Optimization
Apex Realty Group
Rebuilding Search and local maps SEO to scale organic real estate leads while dropping cost per lead.
Campaign Analytics Dashboard
Verifiable search, advertising, and conversion metrics sourced directly from our analytics stack.
Before vs After Performance
Monthly Lead Volume
Cost Per Lead (CPL)
Google Ads ROAS
Google Ads Campaign Results
| Metric Name | Target Value | Actual Verified | Change Ratio |
|---|---|---|---|
| Search Impressions | 150,000 | 245,200 | +63.4% |
| Click-Through Rate (CTR) | 3.2% | 5.8% | +81.2% |
| Monthly Lead Capture | 48 | 360 | +312 Leads |
The Challenge
Apex Realty Group was spending heavily on paid search ads with declining returns and high customer acquisition costs. Local maps visibility was stagnant, and lead quality was poor.
Our Solution
We rebuilt their Google Ads campaigns, structured landing pages for Conversational AI lead routing, optimized their local business maps profile, and deployed structured schema markups.
Results Delivered
- +312 Qualified leads captured in 90 days
- -38% Cost Per Lead (CPL) reduction via bid optimization
- 5.4X ROAS achieved on targeted local keyword campaigns
- Ranked in the top 3 on Google local maps pack for high-intent terms
Services Used
Project Timeline
Week 1–2
Technical and maps audit, setup GA4 conversion events
Week 3–6
PPC campaign restructure, landing page CRO
Week 7–12
Local schema rollout, automated follow-up bot active
“Digital AdWords transformed our lead generation model. Our cost per lead dropped immediately and our booking pipelines are full.”
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